Blazing a B Corp trail

Since our very first pair of Oboz were sold in 2007, we have planted a tree for every pair sold – that’s six million trees and counting. It’s because of this passion for the planet and the people on it that we are always looking for better ways to do business.  

In early 2023, Oboz was certified as a B Corporation. Oboz is now counted among a global community of more than 8,000 businesses – including Rip Curl and Kathmandu – that are championing an inclusive, equitable and regenerative economy.  

Because the outdoors is important to us, Oboz balances profit with our impact on the planet and the people that our brand touches. We have bold environmental, social and governance targets, and our B Corp Certification means that we meet stringent standards for positive social and environmental impact.  

But this is just the beginning. To help us continue to serve the wellbeing of all, we harness the B Corp movement to strengthen our commitment to our three areas of focus: Communities, Climate and Circularity.

B Corp certification is something few footwear companies obtain, which is significant in the competitive outdoors market. For adventurers and trailblazers out there, this stringent certification confirms we are constantly improving our standards for positive social and environmental impact.  

This isn’t just an aspiration. Most B Corps keep improving their impact over time. B Lab, which certifies B Corps, has found 63% increase their impact score when they renew their certification. 

B Corp Certification isn’t an end goal for Oboz. With B Corp recertification every three years, we will continue to meet high standards of social and environmental performance, transparency and accountability. And thanks to the growing B Corp community, we do so with an international movement behind us. 

Read more about how the B Corp movement is taking steps to transform the global economy to benefit all people, communities, and the planet.