Ride the waves, trek the trails, earn rewards

Launched in 2022, Club Rip Curl connects and rewards people with a passion for all things surf. Members of the club can earn rewards from purchases and catching a wave. Customers with a Rip Curl SearchGPS Surf Watch can upload their data to the app on waves caught, top speed and distance to earn points.  

Customers with a Rip Curl SearchGPS Surf Watch can upload their data to the app on waves caught, top speed and distance to earn points.  

Points can be spent on Rip Curl, apparel, accessories and surf equipment. As the program evolves, Rip Curl Club members will be able to donate their points to support initiatives through Rip Curl’s partnership with SurfAid, a charity focused on improving the health, wellbeing and resilience of remote communities at the heartland of surfing. 

Rip Curl’s world-first pilot program at five stores in 2022 was expanded to 77 stores, including online, in Australia and New Zealand in 2023. The rollout continues in USA and Canada in 2024. Club Rip Curl has attracted more than 220,000 members so far and is responsible for a growing proportion of sales. Connecting all customer data in one ecosystem elevates our digital offering and creates an end-to-end surfing experience.  

Meanwhile, more than two million Kathmandu customers are now part of the all-new Out There Rewards program.  

Out There Rewards offers many of the elements members love about loyalty programs – including access to exclusive offers, member reward vouchers and birthday vouchers – while also inspiring, supporting and rewarding members who get active, discover the unexpected and recharge in nature. 

Over time, Club Rip Curl and Out There Rewards will help KMD Brands uncover fresh data-driven insights, create new synergies and economies of scale, and, best of all, deliver even better experiences for our customers. 

Find out more about Club Rip Curl and Out There Rewards.